Fresh from their debut Coachella performance, KATSEYE have joined forces with Matrix for a serious main character hair moment. And I’m obsessed!
As the new Global Brand Ambassadors for Matrix, global pop phenomenon KATSEYE offers a fresh face to the iconic Haircare brand. Together, they celebrate the fusion of movement, inclusivity and "Matrix Joy"
I’m so excited about this partnership! Bringing together a 40-year legacy of professional, inclusive Haircare with one of today’s most magnetic girl groups is epic! A new era of individuality, self-expression, and culture – for everyone!
By Dana, eCommerce, Hairhouse
Matrix Loves KATSEYE:
“KATSEYE is a powerful representation of the next generation: where each girl's unique energy, movement, personality and, of course, hair identity come together to create something even greater,” says Andrew Edwardson, Global General Manager, Matrix. “They echo the Matrix ethos that everyone is welcome to come as they are, and that professional grade hair is a universal right. The way KATSEYE use hair to fully express themselves and amplify their signature choreographies makes them a natural embodiment of the brand.”
KATSEYE Loves Matrix:
Speaking on the partnership, KATSEYE shared: “Matrix represents our shared values of inclusivity, self-expression, and joy. As a global group with diverse hair textures and styles, it is rare to find a brand that truly works for all of us. Our hair is essential. On stage, it has to move with us while staying healthy and vibrant. Matrix gives us the confidence to perform at our best and show up authentically for fans around the world!”
Meet ‘Matrix Moves’:
Matrix Moves is the sensational global campaign exploring hair and motion, bringing together the magic of Matrix and the movement of KATSEYE. Full of joy, it introduces the idea of “Hairography” representing hair as an extension of movement and self-expression. The colour-packed, vibe high visual story blends KATSEYE’s kinetic performance style with Matrix’s colorful, optimistic spirit. And I’m here for it!
Main Matrix Energy: Food For Soft
The true hero of this incomparable partnership? Matrix Food For Soft! My absolute favourite product, it is brought to life in the campaign by KATSEYE member Daniela with “The Soft Slay”.
What can’t this product do? It delivers serious gloss, hydration and super high shine leaving hair feeling hydrated, but not heavy. Infused with avocado oil, vitamins and fatty acids it also creates a protective barrier for your hair, working like a Leave-In Treatment. You can also apply it to wet or dry hair and it’s extra powerful on highly porous, curly or textured hair which can really lose hydration fast. For Daniela, she has said it allows her hair to feel and look soft, without falling lank. It brings all the movement and momentum needed on stage, without a strand out of place!
The Big Food for Soft Benefits:
- Hair feels silky and centre stage ready.
- Movement keeps up with days of work and nights of dancing.
- Shine catches the spotlight – 24/7
So, What Makes Matrix x KATSEYE Collab So Magical?
For me, this partnership feels truly authentic. KATSEYE isn’t just the face of the brand—they need products that perform, and Matrix is it. With lives that pivot around dancing, performing, travelling, and constantly styling their hair, Matrix brings the real-life results the girls need, stacking up for hours in the stylist chair, on the road, centre stage – and beyond!
So, whether you’re rocking Coachella, catching up for coffee or commuting to your office, consider this your sign to lean into Matrix Joy and your very own main character hair energy!
Discover Matrix X KATSEYE at Hairhouse